Lessons from the Creative
Her desire to constantly challenge herself creatively has led Islas to take on her own clients independently and lead San Diego’s biggest coffee fest, Cold Brew City Fest. Her approach to building her career and expanding it has been to pay what she’s learned forward to the next generation of Latinx creatives to continue to pursue their dreams – even when the process seems to move slowly.
Designing for a larger brand presents several constraints, creative issues, and ownership issues. Projects may undergo numerous revisions and ultimately look nothing like this initial design.
If you are aware of both the good and the bad of working with large or noteworthy clients, you will not be afraid to take on clients that let you own projects from start to finish. With smaller scale clients, you have full control during projects and can display your creativity.
While work can be extremely demanding, Isla has found ways to decompress. She suggests listening to your body and creating daily rituals that put you at ease throughout the day to help find balance. More importantly, it might be just the time one needs to reserve some time to unwind.